Last night, Color, the photo-sharing app with $41 million backing from major Valley VC firms, launched to much hype and an even greater backlash. There is no point in rehashing the discussion about it, but my personal opinion is pretty clear: the app’s concept may do well at conferences and other events (and hence I’m surprised it wasn’t launched at SXSW), but the current user experience is bad and the concept just doesn’t sound appealing to a mainstream audience. Now, however, Color’s CEO Bill Nguyen has told Mashable that “his team has heard the criticism loud and clear, and is moving fast to make changes to the app to fix its biggest problem: that people feel lonely when they use the app all by themselves.”
Color, the new photo sharing app from the brains behind the online music service Lala, launched last night. There are some ingenious algorithms behind the app, and while I wrote a rather scathing review of the app last night, I think the app’s reception could have been very different if it had launched at a different time and in a different place.