Opinion

Proposed Update Will Make Color Even Less Useful

Last night, Color, the photo-sharing app with $41 million backing from major Valley VC firms, launched to much hype and an even greater backlash. There is no point in rehashing the discussion about it, but my personal opinion is pretty clear: the app’s concept may do well at conferences and other events (and hence I’m surprised it wasn’t launched at SXSW), but the current user experience is bad and the concept just doesn’t sound appealing to a mainstream audience. Now, however, Color’s CEO Bill Nguyen has told Mashable that “his team has heard the criticism loud and clear, and is moving fast to make changes to the app to fix its biggest problem: that people feel lonely when they use the app all by themselves.”