Silicon Valley often falls in love with ideas that work great for geeks, early adopters and Robert Scoble, but that often leave mainstream users cold. Check-in-based location sharing services like Foursquare, Gowalla and co. are one of the most recent examples of this. The good folks behind the Social-Loco conference (which incidentally starts tomorrow) teamed up with digital agency Beyond to take a closer look at what could motivate consumers to start using these products. Today, according these companies’ research, almost 50% of those who currently don’t use check-in apps simply have no motivation for doing so.
Apple just released an update to its iOS operating system for iPads and iPhones. After the “scandal” around the discover of a location database on the iPhone 4 and 3G-enabled iPads, Apple promised to quickly fix this bug.
Every month or so, somebody will proclaim the death of RSS and feed readers at the hands of Twitter and Facebook. Indeed, interest in feed readers like Google Reader, NetNewsWire and FeedDemon has declined rapidly over the last few years as users switched to social networks and smart aggregators to consume news (and as consumers grew frustrated with the usability issues surrounding feeds). Feedly, however, is one service that grew out of this era and continues to thrive by making its Google Reader-based magazine-like feed reader easy to use for newbies and powerful enough for power users. The company just launched its iPad (iTunes link) and Android tablet apps, as well as an update to its iPhone app.