google

Google Tests Cleaner Search Results Page

Judging from a number of tweets this afternoon, Google is currently bucket testing a redesigned search results page with added whitespace for a cleaner look. These new pages, which are apparently being tested quite widely, only appear for a subset of users who are logged in to their Google accounts while searching. The new pages…

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The Power of a Single Tweet: How the Bin Laden News Broke on Twitter

More than any other recent news event, the news of the death of Osama bin Laden showed the power of Twitter. A single tweet by Donals Rumsfelf’s former Chief of Staff Keith Urbahn managed to set the Internet on fire long before the news was made official almost two hours later. … Socialflow analyzed how Urbahn’s tweet spread across Twitter in the hours after he posted his now-famous “So I’m told by a reputable person they killed Osama Bin Laden. Hot damn.”

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Improving Social Search by Getting Opinions About Opinions

When it comes to social search and social recommendations today, there is a lot of hype around the concept, but given that a user’s social graph is – almost by default – limited, there are major gaps in both accuracy and coverage when it comes to putting this concept into reality. While Google +1 and Bing’s implementation of Facebook ‘like’ data are trying to find ways around this, Microsoft researcher Mohammad Raza argues (PDF) that we need a smarter recommendation system that is based on the idea that “your friends know you and can best predict your taste” and that social search can be greatly improved upon with the help of prediction extraction.