google

Google+ Finally Launches Brand Pages – Now Open For All (Updated)

Ever since the launch of Google+, businesses have been wondering when they could finally open up their own outposts on Google+. After a long delay, Google finally pulled back the curtains from its product for brands today. These new so-called Google+ Pages look pretty much exactly like regular Google+ profiles, but with a ‘page’ icon next to the page’s name, a +1 button and the ability to share a page with your friends. While Google isn’t ready to just let any brand onto the service yet, it is launching a number of pages with well-known brands like H&M, Toyota and Pepsi.

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Pioneer’s Ambitious Zypr Wants to be the One API to Rule Them All

The consumer electronics giant Pioneer launched its Zypr platform today. With Zypr, the company wants to offer hardware manufacturers and software developers a single, simplified way to access Internet services like Slacker, Yelp, Facebook or Accuweather. The idea behind this project is that connected devices like phones, laptops, cars and TVs take some lead time to develop, but that there is no way to predict which service users will want use in a year or two (or which ones will still be around). With Zypr, Pioneer wants to allow developers to create “future-proof mashups.” As an additional twist, Zypr mostly focuses on voice navigation to access these services.