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Making Circles Smarter: Google Acquires Katango to Improve Google+

Google just acquired Katango, a service that can automatically organize your friends on social networks into groups. Katango only launch its first product, a Facebook-focused iPhone application, this July. At the time, I already thought that Katango was really more of a feature than a product and that “I wouldn’t be surprised if somebody like Twitter, Google or Facebook would take an interest in buying the company.” Clearly, Google thought so to. Indeed, when I first talked to Katango’s VP of product Yee Lee, he pointed out that his company was already talking to the “big two” players in the social networking space.