Google has been quietly expanding its network of parters for its daily deals service Google Offers since it first launched last year. Today, the company is announcing that 11 new partners are joining its platform. These new partners are 8Moms, APDailyDeals, AT&T Interactive, Boston.com, DailyDeals.com, DoubleTakeDeals, Half Off Depot, Morgan’s Deals, Savored, Signpost and Urban Dealight….
Daily deals weren’t much of a category two years ago and the oversaturation of the market today threatens to push it back into obscurity once more. One of the reasons why many vendors are tired of Groupon, LivingSocial and similar programs is that they don’t actually generate a lot of repeat business. Consumers just move on to the next deal instead. Microsoft wants to change this. As part of the full launch of its Bing Deals daily deals aggregation service today, the company is also rolling out a loyalty program called the Microsoft Punchard Program.
When it comes to the daily deals market, there are now dozens of companies consumers can choose from, but at the end of the day, the two largest and most important ones remain Groupon and LivingSocial. I’ve long had the feeling that the two companies attract very different audiences and a new study by comScore…
Now that Google, Facebook, the New York Times and virtually every other company has launched some form of daily deals/group-buying site, AT&T is joining the fray today as well. According to Bloomberg, AT&T’s Groupon clone is launching in Los Angeles, Atlanta and Dallas-Forth Worth “within the coming weeks.” The service is hosted on AT&T’s YellowPages.com….