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Pandora Removes Caps on Free Accounts

After a long beta period, streaming music service Pandora today launched its new, HTML5-based website. That, by itself, would have been a newsworthy story, but I think what’s really going to resonate with users is the face that this launch also heralds the end to Pandora’s 40 hours listening cap for users with free accounts. The free accounts will, of course, continue to feature ads and lower quality audio than paid accounts. While the company still markets “unlimited listening” as a major perk for paying users ($36/year), one of the main reasons for the company’s most active users to pay for the service is now gone.