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Social Search: Deeper Facebook Integration Pushes Microsoft Past Google

Microsoft today announced a deeper integration of Facebook’s “like” data with its Bing search engine. This data now powers a number of new feature that don’t just make Bing’s social search competitive but actually better and more useful than Google’s current efforts in the social search arena. While Google is able to pull in data from Twitter and a number of other services (including its own recently launched +1 and public Facebook fan pages), Microsoft is the only major search engine with access to Facebook’s firehose. Thanks to this, Bing now shows you whenever a friend has ‘liked’ a page that appears on your search results page and pushes these results to the top of the page, too.