Facebook

Follow Me: Facebook Launches Subscribe Feature to Fight Off Google+ and Twitter

Facebook today announced a major new feature that could put renewed pressure on Google+ and Twitter to out-innovate the social networking market leader. Facebook users can now choose to allow others to asymmetrically follow them thanks to the new (and optional) “subscribe button”– just like on Twitter and Google+. This is an opt-in feature, so you may not see it on every Facebook profile. The fact that Facebook even decided to go into this direction, however, shows that it may be changing its views on how “relationships” on the service should work and that it took a closer look at the success that Twitter and Google+ are having with this model.