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One Company’s Way to 5-Star App Store Reviews: Paying Users in Virtual Currency

I was browsing Apple’s App Store yesterday, looking for some interesting new games to play during a very long flight I have coming up later this week. One of the apps that stood out as I was browsing the role-playing games section was GAMEVIL’s Destinia (iTunes link). It’s the #1 role-playing game in the U.S. store, has almost 5,000 reviews and a 5-star rating. There are not too many 5-star games out there for $0.99, so I took the plunge. Sadly, the game is a major disappointment. The graphics aren’t optimized for the iPhone 4’s display, the controls are bad, the music repetitive and it’s just plain boring as a game. So how did it get a 5-star rating?