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Google Launches Instant Previews for Ads

Instant Previews made their debut on Google’s search results pages since last November, but today, Google is taking this concept one step further by introducing Instant Previews for ads as well. With Instant Previews for Ads, you can now get a preview of the site that lurks behind text ads on Google Search. For advertisers, who generally pay Google per click on a text link, this should be a welcome new feature, as it will allow potential customers to see a preview of the site’s landing page without having to click on an ad (and hence costing the advertiser money). Advertisers won’t have to pay for clicks on the Instant Preview button.