After a lot of confusion earlier this year, Apple today finally clarified its rules for in-app subscriptions for magazines, newspapers, video and music. The rules are very straightforward: Publishers can continue to sell digital subscriptions on their own websites and give free access to existing subscribers. Apple will not take a cut from these transactions. Publishers who offer out-of-app subscriptions, though, also have to offer in-app subscriptions and the price has to be the same or lower than for subscriptions processed outside of the app. Apple will take a 30% cut from these in-app transactions.
The Daily, News Coprp.’s much hyped and buggy iPad-only newspaper just got a much-needed update. Even though the launch of The Daily was delayed by months, the first version of the app quickly turned out to be extremely buggy (I couldn’t even start it for the last few days) and quite a disaster when it came to usability. Today’s update does little to fix any of the usability problems, but at least the app loads again.
News Corp. today launched The Daily, the first new national newspaper in the U.S. that is specifically designed for the iPad. At the launch even in New York today, News Corp. founder Rupert Murdoch argued that The Daily will give his company the ability to innovate in the tablet age and introduce readers to a “fresh and robust new voice.” For the first two weeks, the Daily will be available for free, courtesy of Verizon. After that, a subscription will cost $0.99 per week or $40 per year (there is no monthly subscription option). You can now download the app from Apple’s App Store.
Given that, according to Apple, there are already over 9,000 news apps out there and news apps have been downloaded over 2 million times, can the Daily really make a splash in this market? To find out, we took a closer look at the app.