News

TV Ownership in U.S. Drops for 1st Time in 20 Years: Internet to Blame?

According to the latest estimates from Nielsen, TV ownership in the U.S. dropped from 98.9% to 96.7% over the last year. This is the first time these numbers have dropped since 1990. According to Nielsen, there are two reasons for this drop: 1) lower-income, rural households were not able to afford the necessary equipment for making the transition from analog to digital over-the-air TV and 2) as TV content becomes available on multiple devices, “a small subset of younger, urban consumers are going without paid TV subscriptions.”