Rules of the New York Times Paywall
The New York Times will activate its paywall at 2pm ET (11am PT) today. While the word “paywall” evokes the idea of an impermeable wall that you will only be able to breach by getting out your credit card, the reality is far more complicated. Indeed, according to the New York Times’ own estimates, only about 20% of its readers will ever encounter the paywall at all.