Opinion

As Music Gets More Social, is Apple Getting Left Behind?

When I opened Spotify on my desktop this morning, a pop-up informed me that “Spotify Loves Social” and that I should discover “great music with [my] friends.” To get started doing just that, all I had to do was click “Get Started.” Spotify also conveniently pre-checked the opt-in to Facebook’s new Open Graph feature. I’m not sure most mainstream users will understand that opting in to the pre-checked Open Graph opt-in means that all their listening data will not just be forwarded to Facebook, but that their friends will likely see everything they play on the Facebook ticker as well. As Spotify now forces its users to have a Facebook account, chances are quite a few people will sign up for this “service” unwittingly.

No matter what you think about this, though, it’s clear that the future of music is social. Facebook has partnered with everybody who is anything in this business, including Spotify, Slacker, turntable.fm, iHeartRadio, MOG, SoundCloud and Rhapsody. The one exception: Apple.

Apple

Can The New Version of iTunes Breathe New Life Into Apple's Ping?

Apple just released a new version of iTunes for Mac and PC that makes some much-needed changes to how the company integrates its social network Ping into the application. Until now, not only was Ping somewhat hidden in iTunes, but you could also only really interact with it from within the iTunes store and not from within your iTunes library. Unless your friends are compulsive music shoppers, chances are that few of them ever went through the store to mark their favorite songs. Now, however, in the new version of iTunes (10.0.1), you can very easily like songs right from within your music library and you can choose to see a sidebar with the latest activity from your Ping friends while browsing your library. Chances are that this will raise the activity level on Ping, though it remains to be seen if this will be a dramatic change.