The Microsoft Punchard: Bing Wants to Bring Loyalty Back to Daily Deals

Daily deals weren’t much of a category two years ago and the oversaturation of the market today threatens to push it back into obscurity once more. One of the reasons why many vendors are tired of Groupon, LivingSocial and similar programs is that they don’t actually generate a lot of repeat business. Consumers just move on to the next deal instead. Microsoft wants to change this. As part of the full launch of its Bing Deals daily deals aggregation service today, the company is also rolling out a loyalty program called the Microsoft Punchard Program.