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Twitter Reacts to the #Dickbar Uproar: Not Killing It – Just Making it a Little Bit Less Annoying

When Twitter launched the latest version of its iPhone app a few days ago, most users were more than happy to get auto-completion for names and hashtags, among many other improvements. The fact that Twitter now prominently featured the top trending topics in its app – including the promoted trends that Twitter gets paid for – was, according to many users, a major negative of this version and was seen as a sneaky way to push ads to users without delivering any additional value. Some, including the intrepid Apple-watcher John Gruber, even went as far as reverting back to an older backup of their iPhone to get the old version back.