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Google, Bing and Yahoo Team Up to Improve Search Listings With More Structured Data

Google, Bing and Yahoo today launched a new initiative that will introduce a common vocabulary for adding additional market and structured data to search engine listings. Schema.org, as this new markup is called, allows website owners to give search engines better ways to understand the content on their sites. With schema.org, you can, for example, ensure that a search engine knows that something on your site is a recipe, a movie review with a rating, a listing for a local business or that a specific page is about a product. In total, the schema.org hierarchy knows of a few hundred different content types that can be described through its vocabulary.