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NewsMix: Flipboard Gets a Worthy Competitor

Flipboard, the personal magazine app for the iPad is probably one of the most hyped mobile app in recent memory, but even though it has lots of dedicated followers, I never quite warmed up to its idiosyncrasies. The idea of a personalized magazine-style app for the iPad, however, is more than intriguing and with NewsMix, Sobees is sending a new app ($2.99, iTunes link) into the race today that has the potential to beat Flipboard at its own game.