Apple

Why is Apple Trying to Crush All the Rumors Around its WWDC Keynote?

In what, as far as I know, is an unprecedented move for Apple, the company this morning announced what it plans to announce during its keynote at the company’s Wordwide Developer Conference (WWDC) next week. Typically, these events are shrouded in mystery and the days ahead of the conference are ripe with rumors and speculations as to what will be announced and who will announce it. Not so this year. Apple didn’t just announce the obvious – that we will see a preview of iOS5 and OS X Lion, but also that it will indeed launch a new suite of cloud-based services under the rumored iCloud name. While the Apple Kremlinologists will continue to speculate whether the fact that Apple announced that its “CEO Steve Jobs and a team of Apple executives will kick off” the event means that Steve Jobs is coming back from his medical leave or not, the fact that Apple pre-announced Jobs’ presence at the event is also unprecedented.

Opinion

Is Apple Getting Too Greedy? Demands 30% Cut of In-App Subscriptions

After a lot of confusion earlier this year, Apple today finally clarified its rules for in-app subscriptions for magazines, newspapers, video and music. The rules are very straightforward: Publishers can continue to sell digital subscriptions on their own websites and give free access to existing subscribers. Apple will not take a cut from these transactions. Publishers who offer out-of-app subscriptions, though, also have to offer in-app subscriptions and the price has to be the same or lower than for subscriptions processed outside of the app. Apple will take a 30% cut from these in-app transactions.