Opinion

As Music Gets More Social, is Apple Getting Left Behind?

When I opened Spotify on my desktop this morning, a pop-up informed me that “Spotify Loves Social” and that I should discover “great music with [my] friends.” To get started doing just that, all I had to do was click “Get Started.” Spotify also conveniently pre-checked the opt-in to Facebook’s new Open Graph feature. I’m not sure most mainstream users will understand that opting in to the pre-checked Open Graph opt-in means that all their listening data will not just be forwarded to Facebook, but that their friends will likely see everything they play on the Facebook ticker as well. As Spotify now forces its users to have a Facebook account, chances are quite a few people will sign up for this “service” unwittingly.

No matter what you think about this, though, it’s clear that the future of music is social. Facebook has partnered with everybody who is anything in this business, including Spotify, Slacker, turntable.fm, iHeartRadio, MOG, SoundCloud and Rhapsody. The one exception: Apple.

News

Cloud Drive: Amazon Launches its Online Music Locker and Cloud Storage Service

Amazon just launched its rumored online music locker project. Dubbed the Amazon Cloud Drive, the service will actually do more than just store your music. Besides supporting music – which is clearly the main focus here – the 5GB of free storage space on Amazon’s servers that come with every Cloud Drive account can also be used for documents, pictures and videos.