Just like last year, this year's edition of SXSW is once again heavily focused on location-based application. While the genre is slowly moving away from check-ins and virtual badges and more towards "social discovery," though, it's still rather debatable how useful apps like Highlight or Glancee are outside of the conference and Silicon Valley bubble….
I just got back from Austin yesterday and after a day of recuperation, here are my thoughts about this year’s event. Quite a bit has been written about it already, so the fact that it’s getting bigger (maybe too big), very commercial and without any real news value doesn’t come as a surprise, even to those who weren’t there this year. But none of these things are what SXSW is about – it’s about the people, the networking, and the new friendships forged in hallways and over free ice cream at Club de Ville.
The developers of Readability, the service that makes reading text online better by stripping sites down to their basics and allowing readers to just focus on the text, just launched their newest project at the SXSW conference in Austin. This new application, Donahue, provides conference attendees and presenters with a new way to interact during talks. The idea behind Donahue is based on the reality that the audience members at most tech conferences today often spend more time looking at their screens than at the presenters.