When it comes to location-based services, check-in apps like FourSquare and Gowalla are probably the ones that have gotten the most attention. For the most part, though, the usefulness of these apps is still not quite clear. After all, there has to be more to location than discounts, virtual badges and mayorships. One service that has been trying to bring some much-needed attention to actually helping users solve a real-world problem through your phone’s built-in location features is EchoEcho. The service, available for iOS, Android, Symbian, Blackberry and (soon) Windows Phone, wants to make it easier for you to find and meet up with your friends. EchoEcho does so without forcing you to sign up for yet another social network (it just uses your existing address book) and its inherent usefulness means it doesn’t have to resort to “gamification” to get you to use it.
Echoecho is one of the most useful location-based apps on the market today. When you hear the word “location-based app,” chances are you are thinking about services like Foursquare and Gowalla. While these can be fun, their utility is rather limited (unless you really feel the need to collect virtual badges). Echoecho, on the other hand, was built from the ground up to solve a simple problem: finding where your friends are. The service lets you ask your friends where they are and then decide on a place to meet up if you feel like doing so.