google

More Buttons Coming to a Site Near You: Twitter Follow and Google +1

It’s a big day for buttons today. Twitter just introduced its new Follow button and thanks to an unfortunate leak, we also know that Google is planning to launch it’s +1 button for third-party sites tomorrow. Twitter’s Follow button has long been overdue. It allows site owners to give their visitors a chance to follow their accounts with just a few click. Google’s +1 button is part of the company’s efforts to add more social signals to its search results. Whenever somebody +1s a story on a third-party site, this information will appear in their friends’ search results if that page appears (and can also push sites up on their friends’ search results pages).

google

Social Search: Deeper Facebook Integration Pushes Microsoft Past Google

Microsoft today announced a deeper integration of Facebook’s “like” data with its Bing search engine. This data now powers a number of new feature that don’t just make Bing’s social search competitive but actually better and more useful than Google’s current efforts in the social search arena. While Google is able to pull in data from Twitter and a number of other services (including its own recently launched +1 and public Facebook fan pages), Microsoft is the only major search engine with access to Facebook’s firehose. Thanks to this, Bing now shows you whenever a friend has ‘liked’ a page that appears on your search results page and pushes these results to the top of the page, too.

Opinion

Why Google’s +1 Can’t Compete With Facebook’s Like

Google just launched it’s +1 button this morning, which allows its users to like sites and ads right on the search results page and which will soon also come to a site near you in the form of a Facebook-like “-1” button. Quite a few pundits are already proclaiming this as a Facebook competitor, but I have my doubts. For now, the benefits of clicking the +1 button simply aren’t there for users to bother clicking on them