News

Mozilla Launches Custom Firefox Version with Bing as Default Search Engine

Starting today, Mozilla will offer a custom version of Firefox with Bing to its users. This custom version uses Bing as the default search engine in both the search box and the “AwesomeBar.” Bing.com will also be the default homepage and chances are that Microsoft and Mozilla have worked out a way to split revenue from this venture, though the official announcement doesn’t make any mention of this.

Reviews

Wajam Wants to Make Your Social Search More Social

Social search is, without doubt, one of the hottest topics in the search engine business today. Google and Microsoft have made it the central focus of their latest search engine features and numerous small players are also trying to get a foothold in this nascent business. Among these smaller players is Wajam, a Canadian startup that lets you easily add social search results to virtually all of the search engines and shopping sites you use today, including Google, Bing, Amazon, Tripadvisor, Wikipedia, and Yelp.

google

Google, Bing and Yahoo Team Up to Improve Search Listings With More Structured Data

Google, Bing and Yahoo today launched a new initiative that will introduce a common vocabulary for adding additional market and structured data to search engine listings. Schema.org, as this new markup is called, allows website owners to give search engines better ways to understand the content on their sites. With schema.org, you can, for example, ensure that a search engine knows that something on your site is a recipe, a movie review with a rating, a listing for a local business or that a specific page is about a product. In total, the schema.org hierarchy knows of a few hundred different content types that can be described through its vocabulary.

News

Google to IE9 Users: "Come here often? Make Google your homepage"

Google is the default search engine on virtually every browser – with one exception: Microsoft’s Internet Explorer. Now that Microsoft is rolling version 9 of Internet explorer out to most of its users, Google is actively courting these users with a large blue bar on its homepage: “Come here often? Make Google your homepage.” The possible answers: “Sure” and “No thanks.” If you decline, Google will then show IE9 users an add for Chrome.

Microsoft

Bing is Slowly Gaining Traction in UK

Bing, Microsoft’s upstart search engine, hasn’t quite been able to replicate its success in the U.S. in the European market. The latest data from Hitwise includes some good news for Microsoft, however. While every other search engine in the UK lost market share in the last year, Bing actually managed to increase its share of searches in March by 1.4% compared to one year ago. Now that’s now a huge change by any means – and its overall share of searches is still just 4.4% compared to Google’s 90%. As Hitwise’s Robin Goad points out, though, “this translates to a lot of extra searches occurring in Bing.”