Not too long ago, Woopra was really the only game in town for publishers who were looking for real-time stats for their sites. Today, the company has numerous competitors (including Chartbeat and Google), but it still remains my preferred real-time stats service. Since the launch of iOS 5, though, Woopra’s iPhone app had become virtually unusable. Now, however, with its new, much improved iPhone app, Woopra has completely redesigned its app and made it the single best way to check your stats while on the go.
After repeated rumors, based on notoriously unreliable data from online traffic analytics companies, Digg had to actually post its Google Analytics numbers on its blog yesterday. These numbers show that the site still gets about 17 million unique visitors a month. While Digg has to be defensive about these numbers, though, its competitors at Reddit – which used to be much smaller before Digg’s missteps last year – now celebrate 28 million uniques in October. Digg argues that because close to 50% of its visitors come to the site directly, monitoring firms like Quantcast and Compete can’t accurately measure its traffic.
Google just acquired PostRank, the Canadian social media monitoring and analytics company that allows publishers to see how their content is shared on the social Web. PostRank launched in 2007 (and was still called AidRSS at that time) and currently offers to main products: PostRank Connect and Analytics. Google was most likely more interested in PostRanks’ Analytics package, which would make a nice addition to Google’s own Analytics service.