Chances are that if you want to rate a local business, you will first go to Yelp and similar services. Google, however, has been steadily working on adding its own ratings services to its portfolio. The oddly named Google Hotpot – which is now deeply integrated into Google Places – is Google’s most direct Yelp competitor. Starting today, Google Places users will get better access to their rating there, as well as the ability to import any GeoRSS feed from other services like Foursquare to their Hotpot/Google Places profile. In addition, users can also grab a feed of their Google Places rating and import it elsewhere.
Google Places, Google’s database of local businesses that is tightly integrated into Google Maps, just arrived on the iPhone in the form of a stand-alone application. This app also includes support for Hotpot, the company’s social review and recommendation service that is taking up the fight against incumbents like Yelp and CitySearch. Android users already had access to this feature since November 2010.