Chances are that if you want to rate a local business, your first destination will be Yelp or a similar service. Google, however, has been steadily adding its own ratings services to its portfolio. The oddly named Google Hotpot – which is now deeply integrated into Google Places – is Google’s most direct Yelp competitor. Starting today, Google Places users will get better access to their rating there, as well as the ability to import any GeoRSS feed from other services like Foursquare to their Hotpot/Google Places profile. In addition, users can also grab a feed of their Google Places rating and import it elsewhere. While I can’t think of a service that actually could make good use of these feeds right now, chances are we will see other services that will allow users to import that data soon.
Given that GeoRSS feeds are tagged with GPS coordinates and not the actual name of the location, Google will, “as best as we’re able to determine,” present you with a place card for the business the lines up best with these coordinates.
Being able to import Foursquare data, for example, should make it easier for Places users to add more ratings to the system, which in turn, of course, also means the Google will have more ratings to add to its own product.
Smart Idea – But Will Users Bite?
It’s hard not to look at this and think that Google hopes to compete with Yelp and similar services by being more open and allowing more of its data to flow in and out of the system. This, to me, sounds like a smart plan, though given that the current setup involves copying and pasting the addresses of RSS feeds, I doubt that many mainstream users will make use of it. Mainstream users have famously ignored RSS feeds for years, so chances are few will use this import/export feature.