Google has been quietly expanding its network of parters for its daily deals service Google Offers since it first launched last year. Today, the company is announcing that 11 new partners are joining its platform. These new partners are 8Moms, APDailyDeals, AT&T Interactive, Boston.com, DailyDeals.com, DoubleTakeDeals, Half Off Depot, Morgan’s Deals, Savored, Signpost and Urban Dealight….
Last year, Google Offers, the company's Groupon clone, launched a program in New York City and San Francisco that brought deals from third-party daily-deals services like Gilt City, Dealster, Eversave and others to the service. Today, Google is expanding this program to Boston, Los Angeles, Long Beach, Washington, D.C. and Groupon's hometown of Chicago. To enable this…
Microsoft’s Bing has been aggregating daily deals from Groupon, LivingSocial and the plethora of their high- and low-end niche clones for month now. It looks as if Google, which runs its own Google Offers service, too, is moving more towards aggregation now, too. Starting in San Francisco, Google Offers now aggregates deals from Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia,Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. This, according to Google, will allow its users to easily purchase deals from all of these services with just one account (using Google Checkout, of course). Google plans to roll this service out to more cities “in the months to come.”
Daily deals weren’t much of a category two years ago and the oversaturation of the market today threatens to push it back into obscurity once more. One of the reasons why many vendors are tired of Groupon, LivingSocial and similar programs is that they don’t actually generate a lot of repeat business. Consumers just move on to the next deal instead. Microsoft wants to change this. As part of the full launch of its Bing Deals daily deals aggregation service today, the company is also rolling out a loyalty program called the Microsoft Punchard Program.
When it comes to the daily deals market, there are now dozens of companies consumers can choose from, but at the end of the day, the two largest and most important ones remain Groupon and LivingSocial. I’ve long had the feeling that the two companies attract very different audiences and a new study by comScore…
Groupon today launched the newest addition to its group buying site: Groupon Getaways – a travel-focused deals site that’s powered by Expedia. There are, of course, already a number of similar sites on the market, with LivingSocial Escapes being one of the market leaders.
Thanks to its partnership with Expedia, though, Groupon will be in an extremely advantageous position to rival all of the other sites that took the basic Groupon model and applied it to travel before Groupon itself.
In a post on his blog Venture Level today, entrepreneur Romil Patel describes his experiences with running Groupon and LivingSocial deals. Overall, his experience with Groupon was not exactly positive, but what struck me while reading his account was that the Groupon representative he worked with asked him to create positive Yelp reviews for his own business.
The good folks over at ClickZ just posted a story with the following headline: “Google’s Version of Groupon is Live: How it Works.” Problem is, that is simply not true. The image in the article – reproduced below – is from the Google Places interface which has allowed vendors to offer coupons for a long time now (since around 2008, if I remember it right). This tab used to be called “Coupons” at one point in the past.
Groupon is the hottest thing on the Internet today. It doesn’t come as a surprise that Google is preparing to launch a Groupon clone of its own now after an unsuccessful attempt to buy the company outright. But maybe it should come as a surprise. After all, the daily deal market is already full of competitors in every possible niche and Google is only a few months late to the party. There was a time where Google was launching innovative products – now it’s just launching clones – and some of them, like Buzz, aren’t even able to make much of a dent in their market.