Google is the default search engine on virtually every browser – with one exception: Microsoft’s Internet Explorer. Now that Microsoft is rolling version 9 of Internet explorer out to most of its users, Google is actively courting these users with a large blue bar on its homepage: “Come here often? Make Google your homepage.” The possible answers: “Sure” and “No thanks.” If you decline, Google will then show IE9 users an add for Chrome.
With the launch of a new version of virtually every major browser in the last few weeks, the discussion around how many downloads each one of them got is unavoidable and, as Microsoft’s senior director of its Internet Explorer business and marketing group, Ryan Gavin calls it, “a natural temptation.” In comparison with Mozilla, which just launched Firefox 4 last week, just about a week after Microsoft launched its own Internet Explorer 9, Microsoft’s download numbers didn’t look too good. Mozilla saw about twice as many downloads as IE9 during the first 24 hours of Firefox 4’s general availability.
Whenever I hear people discussing Microsoft, it usually doesn’t take long before somebody mentions that the Redmond-based giant is like a huge oil tanker. It takes a while to turn such a huge company around and get it back on track. When Microsoft stumbled after the dotcom boom and couldn’t even produce a viable browser to compete with the open-source offerings of Mozilla, quite a few pundits assumed that the age of Microsoft was about to come to an end (the less said about the disaster that was Windows Vista, the better).