google

Social Search: Deeper Facebook Integration Pushes Microsoft Past Google

Microsoft today announced a deeper integration of Facebook’s “like” data with its Bing search engine. This data now powers a number of new feature that don’t just make Bing’s social search competitive but actually better and more useful than Google’s current efforts in the social search arena. While Google is able to pull in data from Twitter and a number of other services (including its own recently launched +1 and public Facebook fan pages), Microsoft is the only major search engine with access to Facebook’s firehose. Thanks to this, Bing now shows you whenever a friend has ‘liked’ a page that appears on your search results page and pushes these results to the top of the page, too.

Facebook

Facebook Gets a "Send" Button: A More Targeted "Like"

Facebook today announced a number of new features for Facebook Groups. Group admins, for example, can now pre-approve members and Groups now also feature a Q&A and photo-sharing section. More importantly, though, Facebook also introduced a new new button that publishers can put on their site: the Send button. This button is a close relative to the Like button, but with the added twist that it allows users to selectively share a webpage with one of their Facebook Groups or email it to their friends.

Opinion

Why Google’s +1 Can’t Compete With Facebook’s Like

Google just launched it’s +1 button this morning, which allows its users to like sites and ads right on the search results page and which will soon also come to a site near you in the form of a Facebook-like “-1” button. Quite a few pundits are already proclaiming this as a Facebook competitor, but I have my doubts. For now, the benefits of clicking the +1 button simply aren’t there for users to bother clicking on them