Remember The Daily? The over-hyped and much-maligned iPad-only newspaper backed by media titan Rupert Murdoch? The first version of the paper’s iPad app was, to put it mildly, a disaster. There were not just major usability issues, but the app also crashed regularly and just felt half-baked. Today, The Daily finally launched a new version of…
News Corp. today launched The Daily, the first new national newspaper in the U.S. that is specifically designed for the iPad. At the launch even in New York today, News Corp. founder Rupert Murdoch argued that The Daily will give his company the ability to innovate in the tablet age and introduce readers to a “fresh and robust new voice.” For the first two weeks, the Daily will be available for free, courtesy of Verizon. After that, a subscription will cost $0.99 per week or $40 per year (there is no monthly subscription option). You can now download the app from Apple’s App Store.
Given that, according to Apple, there are already over 9,000 news apps out there and news apps have been downloaded over 2 million times, can the Daily really make a splash in this market? To find out, we took a closer look at the app.
So far, the iPad hasn’t done much to safe the newspaper industry from itself, but according to the latest reports, News Corp.’s Rupert Murdoch plans to launch its iPad-only paper The Daily on January 19.