Google today announced that it will start personalizing your Google Maps experience with your ratings and personalized recommendations. For now, Google is keeping these new features very subtle. Indeed, unless you look very closely, you may just overlook the new symbols. Places you have already rated will now appear with a number of dots underneath their respective symbols, corresponding to the star rating you gave them. Recommended places now feature a slight orange glow around their symbols.
Chances are that if you want to rate a local business, you will first go to Yelp and similar services. Google, however, has been steadily working on adding its own ratings services to its portfolio. The oddly named Google Hotpot – which is now deeply integrated into Google Places – is Google’s most direct Yelp competitor. Starting today, Google Places users will get better access to their rating there, as well as the ability to import any GeoRSS feed from other services like Foursquare to their Hotpot/Google Places profile. In addition, users can also grab a feed of their Google Places rating and import it elsewhere.