Ford to Demonstrate Google-Powered Smart Electrification Technology Later this Week

Earlier this year, at Google I/O, Ford and Google announced a new project that would use Google’s cloud-based tools to make vehicles smarter. Later this week, at the 18th World Congress on Intelligent Transport Systems, Ford will give its first public demonstrations of the fruits of this work. The idea behind this work is to use Google’s Prediction API to “predict driver behavior in order to optimize vehicle control systems and improve vehicle performance attributes such as fuel or hybrid-electric efficiency.”


Google and Ford Team Up to Make Your Next Car Smarter

In Ford’s vision, a driver would opt into this system and allow Ford to build an anonymous profile based on the data it gathers from a given car’s telematics system. Based on this data, the system would then be able to predict where you are going depending on the time of day, for example, and optimize your car’s performance settings accordingly. The car could also ask a driver for confirmation as well (“Are you going to work?”).