Google may have Google+, but Bing has a close relationship to an ever bigger and more important social network: Facebook. While Google now highlights your Google+ profile when people search for you, Bing has been showing Facebook profiles in its search results for quite a while now. With its new “linked pages” tool, however, Bing…
Google's integration of Google+ results hasn't exactly received the thunderous applause Google probably expected. Chances are, however, it's here to stay, though that doesn't mean some enterprising developers aren't trying to come up with alternatives. With the "don't be evil" tool, even Google's own competitors have now launched a bookmarklet that brings social results from…
Social search is, without doubt, one of the hottest topics in the search engine business today. Google and Microsoft have made it the central focus of their latest search engine features and numerous small players are also trying to get a foothold in this nascent business. Among these smaller players is Wajam, a Canadian startup that lets you easily add social search results to virtually all of the search engines and shopping sites you use today, including Google, Bing, Amazon, Tripadvisor, Wikipedia, and Yelp.
Ever since its launch in late 2009, Google’s Social Search feature was only available in the United States. Over the course of the next week, however, Google will finally roll this feature out globally. Social Search shows you what your friends and contacts shared on public networks like Twitter, Google Buzz and Google Reader and displays this information on relevant search results pages. In addition to bringing Social Search to the rest of the world outside of the U.S., Google also announced that it aims to roll out its experimental +1 feature globally as soon as it can.
Microsoft today announced a deeper integration of Facebook’s “like” data with its Bing search engine. This data now powers a number of new feature that don’t just make Bing’s social search competitive but actually better and more useful than Google’s current efforts in the social search arena. While Google is able to pull in data from Twitter and a number of other services (including its own recently launched +1 and public Facebook fan pages), Microsoft is the only major search engine with access to Facebook’s firehose. Thanks to this, Bing now shows you whenever a friend has ‘liked’ a page that appears on your search results page and pushes these results to the top of the page, too.
Google just launched it’s +1 button this morning, which allows its users to like sites and ads right on the search results page and which will soon also come to a site near you in the form of a Facebook-like “-1” button. Quite a few pundits are already proclaiming this as a Facebook competitor, but I have my doubts. For now, the benefits of clicking the +1 button simply aren’t there for users to bother clicking on them
Starting today, Google will integrate Social Search deeper into its main search results and will highlight whenever your friends shared this link on Twitter or Buzz. Even more importantly, Google will use these signals from your friends to personalize your search results if appropriate. If your friend shared a story about Google’s new Social Search feature on Google Reader, for example, this link will climb up in Google’s search results.
Somehow I completely missed the fact that those new blue “shared by” links on Google News results that appeared on my main search results pages a few days were new. Given the pace of the search giant’s development cycle, I have to admit that I’m sometimes actually rather confused about what’s new and what’s been around for a while on Google.