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Tag: Supermarket

location

Study: Consumers Don't Want to Receive Location-Based Coupons While Shopping

  • Frederic Lardinois
  • Posted on January 12, 2011

Only 8% of UK shoppers say that they would like to receive location-based mobile coupons while they are in the supermarket. According to a new study by U.K.-based Evolution Insights, the majority of shoppers (51%) said that they would rather receive their coupons before going to the store than when they are already in the supermarket.

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