News

Google’s New AdWords Express Takes the Work Out of Creating Ad Campaigns

It’s no secret that AdWords ads are still responsible for the vast majority of Google’s revenue and that local ads in particular are a major growth area for the company. Today, Google launched AdWords Express, a new product that will make it even easier for local businesses to launch AdWords campaigns. AdWords Express boils the relatively complex AdWords interface down to the basics and makes setting up a new campaign as easy as filling out a basic web form.

google

Google Confirms FTC Antitrust Inquiry, But Says Reasons are “Unclear”

There were some rumors earlier this week that the U.S. Federal Trade Commission (FTC) was about to launch a formal antitrust investigation into Google’s “core search advertising business.” Today, Google confirmed that it has indeed received formal notification from the FTC that “it has begun a review of [its] business.” In its official statement, Google…

News

Guardian Plans to Create New Tech & Media Blog Network, Swap Articles With Blogs

The Guardian plans to create a new network of tech and media blogs. According to the newspaper’s head of media and technology Dan Sabbagh, this new network would work with two very distinct models. The first is a non-commercial agreement that will allow the Guardian to republish articles from the blogs in its network. In return, these blogs will also be allowed to republish Guardian articles on their sites as well (up to the swap limit). In addition, the Guardian also plans a commercial offering where the organization would also sell ads for some of the blogs in its network (or even host the sites outright and share revenue).

News

Google Launches Instant Previews for Ads

Instant Previews made their debut on Google’s search results pages since last November, but today, Google is taking this concept one step further by introducing Instant Previews for ads as well. With Instant Previews for Ads, you can now get a preview of the site that lurks behind text ads on Google Search. For advertisers, who generally pay Google per click on a text link, this should be a welcome new feature, as it will allow potential customers to see a preview of the site’s landing page without having to click on an ad (and hence costing the advertiser money). Advertisers won’t have to pay for clicks on the Instant Preview button.

Browsers

Mozilla's Asa Dotzler: "Chrome Team is Bowing to Pressure from Google's Advertising Business"

Mozilla has been lobbying for. While Microsoft, Apple, Firefox and Opera have either already implemented this feature or will do so soon, Google is still holding out. According to Mozilla’s director of community development Asa Dotzler, the “Chrome team is bowing to pressure from Google’s advertising business and that’s a real shame.” Indeed, Dotzler says in his blog post, this situation is similar to what happened when Netscape released version 7.0 of its browser.

News

Twitter Reacts to the #Dickbar Uproar: Not Killing It – Just Making it a Little Bit Less Annoying

When Twitter launched the latest version of its iPhone app a few days ago, most users were more than happy to get auto-completion for names and hashtags, among many other improvements. The fact that Twitter now prominently featured the top trending topics in its app – including the promoted trends that Twitter gets paid for – was, according to many users, a major negative of this version and was seen as a sneaky way to push ads to users without delivering any additional value. Some, including the intrepid Apple-watcher John Gruber, even went as far as reverting back to an older backup of their iPhone to get the old version back.

google

Don't Track Me: Google Makes Opting Out of Ad and Data Tracking Easy

About two years ago, Google launched a browser plugin that allowed users to opt out of the company’s ads tracking mechanism. By tracking your moves around the Internet, Google – and most other advertising companies – can ensure that you see relevant ads (read: ads you are likely to click) on the pages you visit. Today, just a few hours after Mozilla announced its plan to offer a do-not-track tool for Firefox, Google announced a new Chrome plugin that allows users to permanently opt-out of personalized ads and data tracking from not just Google, but a wide range of other online advertising companies as well.