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AddThis Adds Real-Time Sharing Analytics

AddThis, the popular service that allows publishers to monitor how their content is shared on over 300 different social media sites, just introduced a new service that displays sharing activity as it occurs in real time. Whenever a user now uses the embedded AddThis links in a story to share your content on any of…

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Google Gets into Fashion Trends with New Analytics Features for Boutiques.com

Remember Boutiques.com, Google’s shopping site for fashion goods that launched in November 2010? Unless you are a regular Vogue reader and can’t wait for the New York Fashion Week to begin, chances are you don’t, but the site is doing quite well and Google just launched a number of new features for Boutiques.com. Most interestingly, Google is brining some of its core competencies to the site by introducing two Google’s Analytics-like features called Designer Analytics for its partners and Trend Analytics for the rest of us.