Browsers

Mozilla's Asa Dotzler: "Chrome Team is Bowing to Pressure from Google's Advertising Business"

Mozilla has been lobbying for. While Microsoft, Apple, Firefox and Opera have either already implemented this feature or will do so soon, Google is still holding out. According to Mozilla’s director of community development Asa Dotzler, the “Chrome team is bowing to pressure from Google’s advertising business and that’s a real shame.” Indeed, Dotzler says in his blog post, this situation is similar to what happened when Netscape released version 7.0 of its browser.

google

Don't Track Me: Google Makes Opting Out of Ad and Data Tracking Easy

About two years ago, Google launched a browser plugin that allowed users to opt out of the company’s ads tracking mechanism. By tracking your moves around the Internet, Google – and most other advertising companies – can ensure that you see relevant ads (read: ads you are likely to click) on the pages you visit. Today, just a few hours after Mozilla announced its plan to offer a do-not-track tool for Firefox, Google announced a new Chrome plugin that allows users to permanently opt-out of personalized ads and data tracking from not just Google, but a wide range of other online advertising companies as well.