Google+: It's Time to Let the Teens In
Facebook, Twitter and even MySpace allow you to sign up for their respective services if you're 13 and up, so why can't Google live a little? Back in June of 2011, the internet was ablaze with reviews, commentaries, and first-hand tutorials of the seemingly stellar service, and quite a few focused on how Google+ grabbed such a stupendous size of users in a short time. Google has decided to keep one group of users off the service and is doing so at its own peril: teens.
This guest post was written by Alexander Burger. He is a teen himself and would love to join Google+, if only Google let him. Alexander usually blogs at Phone-Fritz.com.
Smartphones have spread like wildfire in the past few years and more and more adults, children, and especially teens, have them. With Internet-capable devices in hand, teens can do more than just text or tweet… the revolution of what one has on them now has grabbed hold and is sticking pretty hard. Teens are probably the most sought-after group of consumers. Television ads, billboards and websites all trying to grab their attention… and teenagers being teenagers – they soak it all up. One day it's Sperry Topsiders [editors note: don't feel bad, I had to look that one up, too…], the next it's Nikon cameras, all based on who wears what, what shows where, and who speaks in such a way. Let's just say, if Jersey Shore moved to Connecticut, our tourist business would go through the roof.
But Google doesn't buy that. It doesn't see how you need to snatch up the socialites and get within the walls of schools and football fields. Does the G-Giant think Farmville flourished because of my mother's addiction to the game? No. Did Words with Friends get big because the scholars in our society decided to spend their time unscrambling letters to hit that triple word tile? No. Teens rule this terrain, teens decide whether you win, or lose, and if Google wants its social venture to come out golden, they have to play the game, they have to let them in.
So where does this leave our lack-luster social network, the one that Google keeps trying to back up with ideas like "Search Plus Your World?" It leaves them with questions about when they will open the gates and let the sea of younger students surge in and get a hold of all that popularity and more importantly, profitability.
Google+, to its credit, is a slick take on social, and one that could really be preferred over Facebook, but at the moment… it's a vacant wasteland collecting dust, pictures of cats, and absolutely no kind of human activity.