Sex Sells: Color Hopes You’ll Want to Broadcast Your Makeout Sessions and Illegal Pool Parties to Facebook

Color – just saying the name of it quickly became enough to get people to laugh about what was, without doubt, one of the most botched product launches in recent history (or riled up about the enormous funding round the startup got before it had even launched its product). The relaunch of the once photo-sharing focused app didn't result in much hype at the end of the year, but it looks like the company is now trying hard to get some attention for its video-sharing focused relaunch.

A new ad, which the company uploaded to its YouTube account last week, wouldn't look out of place on MTV. A group of hip 20-somethings decides to break into an empty house and have a little pool party. The ad also features a steamy makeout session in the pool, as well as a creepy guy who decides to use Color to broadcast everything to Facebook (without sound, of course, because Color doesn't do audio).

If that isn't a reason for using Color, I'm not sure what is. As AdAge notes, few startups have enough money to spend on a highly produced commercial. The ones that do usually tend to highlight their product outside of the context of Internet voyeurism.

Color on Facebook currently has about 1,000 active users.


(via: AdAge)

I got a few reports that the YouTube version of the video has now been set to private. I can still see it, but just in case, below is the Vimeo version, which was actually uploaded late last year.

Pool Hopping Commercial 2011 from Color on Vimeo.

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About the author

Frederic Lardinois has written 851 articles for SiliconFilter

Frederic Lardinois founded SiliconFilter in 2011. Before starting this site, he wrote about 1,500 articles for ReadWriteWeb. His areas of interest are consumer web and mobile apps, as well as Internet-connected devices like cars, smart sensors and toasters. You can reach him at [email protected]


41 Responses to "Sex Sells: Color Hopes You’ll Want to Broadcast Your Makeout Sessions and Illegal Pool Parties to Facebook"
  1. Reply kymbee January 18, 2012 12:45 pm

    @ashleymayer oh my gosh… a pool party make-out app… unbelievable! There’s an app for everything… LOL

    • Reply ashleymayer January 18, 2012 12:49 pm

      @kymbee Sadly I don’t go to nearly enough pool parties to warrant downloading this 😉

  2. Reply mattxs January 18, 2012 12:48 pm

    @ashleymayer bc they are walking and not driving (in the suburbs!) I’m going to assume they are all underage, making this even creepier.

    • Reply ashleymayer January 18, 2012 13:01 pm

      @mattxs On the bright side, Color continues to make the rest of us look *really* good by comparison.

  3. Reply WeaponII January 18, 2012 12:49 pm

    @flyosity well, porn did make VHS better than Betamax; Blu-Ray better than HD-DVD.

  4. Reply duncanwilcox January 18, 2012 12:50 pm

    @flyosity oh? I thought their main business was pivoting.

  5. Reply pmccall777 January 18, 2012 12:57 pm

    @flyosity and I thought you were kidding. wow.

  6. Reply TylerRidings January 18, 2012 13:08 pm

    @db don’t get me started on @color. It makes me do mad.

    • Reply db January 18, 2012 13:54 pm

      @TylerRidings Color should have just added profiles for users with the ability friend/follow. It would’ve been fine. Now it’s whack.

      • Reply TylerRidings January 18, 2012 13:57 pm

        [email protected] totally agree. And by now I think color’s had too many people shit talking them, and too many poor app releases to ever gain traction.

        • Reply db January 18, 2012 14:03 pm

          @TylerRidings Never say never. Fab pivoted at least 4 times before hitting a homerun. They just need to find & serve a need.

        • Reply TylerRidings January 18, 2012 14:37 pm

          @db yea good point–and it’s not like they don’t have the money! you’re on @joshuaarnao’s side haha.

  7. Reply rurikbradbury January 18, 2012 13:15 pm

    I believe that Color is an elaborate practical joke — it’s a spoof of the VC/startup community, the same way ‘Scary Movie’ spoofs horror films.

  8. Reply joshuaarnao January 18, 2012 13:26 pm

    @TylerRidings greatest 50 mill ever spent. (redull)

    • Reply TylerRidings January 18, 2012 13:28 pm

      @joshuaarnao huh?

      • Reply joshuaarnao January 18, 2012 13:30 pm

        @TylerRidings I love that Color got 50 million to waste. The (redull) is my subliminal message to you.

        • Reply TylerRidings January 18, 2012 13:33 pm

          @joshuaarnao ha ohhh got it lol. And yea they piss me off.

        • Reply joshuaarnao January 18, 2012 13:35 pm

          @TylerRidings if the app did audio it could be something.

        • Reply TylerRidings January 18, 2012 13:38 pm

          @joshuaarnao ehh still gonna say no on that one lol. I don’t think it will ever catch on after all the shit talking and bad app attempts.

        • Reply joshuaarnao January 18, 2012 13:39 pm

          @TylerRidings you never know.

        • Reply joshuaarnao January 18, 2012 13:41 pm

          @TylerRidings I actually like the Color for Facebook app, just don’t have a lot of use for it.

        • Reply TylerRidings January 18, 2012 13:42 pm

          @joshuaarnao no, I know lol. But hm haven’t seen the fb app I need to check that out. I need to see a new app update too…

        • Reply joshuaarnao January 18, 2012 13:44 pm

          @TylerRidings it’s not shabby.

  9. Reply richiec January 18, 2012 13:31 pm

    @flyosity I’m disgusted. Where can I watch?

  10. Reply gniting January 18, 2012 14:07 pm

    @EghosaO the comments on that post are scathing! imo…overall, an oppty lost for the color team.

    • Reply EghosaO January 18, 2012 14:39 pm

      @gniting $41m buys one lotsa go-arounds…lots…

      • Reply rohit_x_ January 18, 2012 14:45 pm

        @EghosaO @gniting “go around” is the operative term. high angular velocity — tho i must say i feel bad every time i take a potshot at colr

  11. Reply sprockethouse January 18, 2012 14:11 pm

    @flyosity What an extraordinary — and cautionary — tale of dot com hubris. Hard to believe how ridiculous the ‘color’ saga has been

  12. Reply matthewrex January 18, 2012 15:08 pm

    @flyosity My mouth was agape the entire time…I just can’t believe this company

  13. Reply oaknd1 January 18, 2012 16:28 pm

    @sproutworx no.

  14. Reply oaknd1 January 18, 2012 16:28 pm

    @sproutworx I didn’t even click the link. I just know.

    • Reply sproutworx January 18, 2012 16:29 pm

      @oaknd1 Haha. Read it. You’ll be amazed.

      • Reply oaknd1 January 18, 2012 16:31 pm

        @sproutworx ha! See it’s video…but NOT audio. LITERALLY NO ONE IS IN THIS MARKET. AT ALL.

  15. Reply freerobby January 18, 2012 17:30 pm

    @royrod lol, seriously. could not believe that was a real ad when I watched it this morning.

  16. Reply MarkJaquith January 18, 2012 23:42 pm

    Their first ad had people publicly sharing a video of their friend urinating in public. Not even joking.

  17. Reply zygoat January 18, 2012 23:55 pm

    By “add” you probably mean “ad” (as in “advertisement”), and by the spurious comma after “the ones that do”, you probably don’t mean to have a comma.

    b //

  18. Reply johnfbell3 January 19, 2012 02:22 am

    The youtube link returns “private video”. Here it is on vimeo –

  19. Reply jorisw January 19, 2012 09:21 am

    spent -> spend

    • Reply FredericL January 19, 2012 10:24 am

      correct – thanks! @jorisw

  20. Reply fredericl January 19, 2012 11:29 am

    @raganwald thanks for submitting the color story to Hacker News – sadly, it looks like it got flagged by somebody and disappeared 🙁

  21. Reply popo1 January 20, 2012 09:41 am

    I hope those ladies are wearing some

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