Bing, Microsoft’s increasingly popular search engine, just launched a new product for business owners today that not only allows them to claim and edit their profiles on Bing’s local search feature, but also introduces a new self-serve platform for offering deals and other offers to their users. These offers can appear on Bing, as well as the business owner’s own website and Facebook pages. The service replaces Bing’s Local Listing Center.
Yahoo just launched some interesting updates to its search product. Even though Yahoo’s search backend is now powered by Microsoft’s Bing, Yahoo remains in charge of how it presents this data. The new Yahoo Search somewhat resembles Google Instant, but is actually, in some way, a cleverer solution that brings together Bing’s “Bing boxes” and Google Instant.
If you search for “air jordans under $100” on Google today, you will get a nice list of ten blue links. If you search on Google’s shopping site, you will get quite a few results with prices around $250. On Bing, however, you also get 10 blue links, but more importantly, you also get a link to Bing Shopping where you will find a list of shoes for under $100 – just like you wanted.
Starting today, Bing Shopping will be able understand natural language queries like the one used in the example above. This works on Bing Mobile, as well as through voice search.
All the major search engines are now working on integrating signals from your own personal network on sites like Facebook and Twitter to enhance their search results. Google launched its latest initiative last week and today Bing is launching the next step in its program to bring more “liked results” to its results pages. Whenever one of you friends has liked a page that appears in your search results on Microsoft’s search engine, this fact is now highlighted on Bing and your friends’ profile pictures will appear underneath the link.
Today Microsoft launched two major new feature for Bing, its increasingly popular search engine. Bing can now show local search results based on your current location and personalize results based on your previous searches and clicks.
There is a scandal brewing in the tech world this morning that has the potential to greatly tarnish the reputation of Bing, Microsoft’s Google-challenger. According to Search Engine Land’s Danny Sullivan, Google thinks that Microsoft is copying some of its search results. That’s about as serious an allegation as there can be in the search engine world. In an early statement, Stefan Weitz, Microsoft’s director of Bing does not deny this, but notes that Bing uses “multiple signals and approaches” when thinking about ranking.