The Copa America Comes to YouTube
When it comes to major soccer tournaments, the Copa America ranks among the most exciting and thanks to South America’s love for soccer, it is surely responsible for a massive loss of productivity in the participating countries every four years. Youtube, which has been dabbling with live streaming for a while now, just announced that it will offer live video streams of all the games – including the championship game – of this year’s Copa America in Argentina next month.
This is the first time YouTube will stream such a major sports event. There have been persistent rumors that YouTube has been negotiating with both the NBA and NHL in the U.S. to stream some of their games live. Until now, the biggest live streaming sports events on Google’s YouTube have been cricket games, however.