Report: The Rumors of Google+’s Death Have Been Greatly Exaggerated

It seems, the rumors of Google+’s death have been greatly exaggerated. According to new data from Hitwise, Google just recorded its 3rd biggest week since launch. Traffic is up 25% from last month and 5% from last week. Unsurprisingly, Google+’s best weeks with regard to overall visits came right after the site opened up its door to all users at the end of September.

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The growth in traffic over the last week is likely due to the launch of the Google+ Pages for brands and publishers. This clearly drove renewed interest in the service. Maybe even more importantly, though, Hitwise also found that Google+ users are now sticking around, as the number of returning visitors increased by 18% in the first two weeks of November compared to the same timeframe in October. Indeed, Hitwise found that almost three quarters (74%) of all traffic to Google+ came from returning visitors.

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Hitwise also found that Google+ profits greatly from being promoted on other Google properties. Gmail and YouTube, for example, account for 16% and 5.5% of all referral traffic to the site, while Google itself accounts for a bit more than 45.5%.

That’s Not What a Dying Service Looks Like

Ever since its launch, the Google+ team had to deal with numerous reports that traffic to the site was slowing down and that the service was basically dead already (something I never saw on my own stream, which seems to be active 24×7 and which gets more reactions than anything I post on Twitter). While Google would probably like to see a faster influx of new users to the service, this new data from Hitwise clearly shows that things are actually looking up for Google+ right now.

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About the author

Frederic Lardinois has written 851 articles for SiliconFilter

Frederic Lardinois founded SiliconFilter in 2011. Before starting this site, he wrote about 1,500 articles for ReadWriteWeb. His areas of interest are consumer web and mobile apps, as well as Internet-connected devices like cars, smart sensors and toasters. You can reach him at [email protected]


Comments

5 Responses to "Report: The Rumors of Google+’s Death Have Been Greatly Exaggerated"
  1. Reply dustinstout November 16, 2011 22:39 pm

    I’m so glad I found this post– I was tired of so-called “experts” writing about how “google+ is dead” when they clearly had NO CLUE what they were talking about. Thanks for this1

  2. Reply WoHei November 17, 2011 21:14 pm

    @bnSonic in meinem Stream geht seit es Pages gibt auch erstaunlich viel. #g+

  3. Reply kjbarfarms November 19, 2011 06:38 am

    Great article. I just became a member of Google+ and I love it.

  4. Reply MakeDoStyle November 19, 2011 07:12 am

    @TweetSmarter but it is the most useless thing ever! What is the point or relevance of Google+

  5. Reply zeeshan February 16, 2012 02:56 am

    An nice article. i would just like to add a few points. We can’t actually proclaim G+ as dead rather we can say it’s in an evolving phase and will eventually take some amount of time before users are addicted to it. Though Facebook is giving it a stiff competition, a successful re-branding effort by G+ can see itself strong again. Another interesting article I would like to share with all. http://bit.ly/yFLMRL

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